UnitedHealth
Pharmaceutical Solutions has been providing pharmacy benefit
management services for more than 30 years. Now serving more
than 15 million members, we continue to look for ways to
innovate in the rapidly changing pharmacy industry.
How do customers and members know which drugs
provide the best clinical and economic value? Members
are exposed to drug advertising every day, physicians are
presented with information from competing pharmaceutical
representatives and drug studies are reported regularly through
the mainstream media. Sorting through the information requires
a comprehensive, evidence based approach to reach pharmacy
management decisions that give customers peace of mind. In
this session, we will share how the hype doesn't always match
the evidence and provide examples of how we challenge common
misperceptions in the industry to manage several important
and high-cost drug categories. We will also provide
a glimpse into the pharmaceutical pipeline and how strategies
are being developed now to effectively manage market dynamics.
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