We have a focused effort on the women’s market because of the important role women play in managing health care decisions for themselves and their families.  According to a Women’s Health Survey, women make 85% of the health care decisions and control two-thirds of the health care dollars.  In addition, there is growth in the small business marketing of women-owned and led businesses.

As a part of this effort, we have a women focused website Source4Women.com.  It is a great resource specifically for health and wellness issues that females face. We’ve added a new online community to the web site to connect women with other women interested in sharing and gaining insights about health and health care experiences.

Four core online communities
UnitedHealthcare’s female members can register to participate in the Source4Women communities by going to www.uhc.com/source4women/communities :

1. Manage Your Health
Top health concerns for women, the ability to ask questions about everyday health and connect with other women about women’s health topics

2. Managing Your Family's Health
Caring for children and partners, advice about caring for other family members and the ability to connect with other women about family health topics

3. Understand Health Coverage
Basic health insurance topics, advice on choosing a health plan and the ability to ask questions about insurance costs

4. Condition and wellness groups with focused, relevant discussions

• Arthritis
• Cancer
• Diabetes
• Chronic Conditions
• Depression
• Endometriosis
• Exercise & Nutrition
• Healthy Living Groups
• Healthy Pregnancy
• Heart Health
• Infertility
• Menopause & Perimenopause
• Multiple Sclerosis
• Osteoporosis
• Reproductive Health
• Smoking Cessation

The site also includes:

• Discussions and advice with easy ways to ask questions and get answers
• E-mail notifications to keep community members updated on their topics of interest
• Online seminars by leading health care, nutrition and wellness experts held monthly
• Tips for getting the most out of health and wellness coverage
• Tools and resources to help manage health
• Information on common women's health topics and the health concerns that affect women most

Online seminars on key women and family health topics:
Beginning June 11 and continuing through 2009, women will be able to hear from leading women’s health, fitness and nutrition experts on a range of key topics. All online seminars will be held in the evening to give working women the ability to attend. The first two online seminars are:

• Women as the Family Chief Health Officer - June 11 at 7:30 pm CST/8:30 p.m. EST
  Dr. Winnie King with special guest speaker Olivia Newton-John

• Eating Healthy on a Shoestring Budget - June 25 at 7:30 pm CST/8:30 p.m. EST
  Nutritionist Kathleen Zelman, MPH, RD/LD 

The Source4Women Communities and Online Seminars is another unique and innovative, value-added dimension that only UnitedHealthcare can offer its medical clients.